About this
- Original Date: July 2015
Amnesty International Aotearoa New Zealand is the local branch of the global human rights movement, working across Aotearoa and the wider region to research abuses, campaign for justice, and mobilise people to defend dignity, equity, and freedom. Like many charities, it uses physical direct mail appeals alongside digital channels to raise funds and connect with supporters through tangible, trusted communication. I was asked to write one from a personal perspective, on free speech.
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While I wrote the main letter copy, the supporting collateral was created by the communications team. However, as my role at the time was predominantly in the technology and database team, I did also create the data pull for the appeal, and created the prompts appropriately.
