Copywriting

A selection of my writing across print and digital platforms, showcasing clear, purposeful storytelling shaped for a range of audiences and publications.

Child holding a phone, looking at an out-of-focus shadowy figure in the foreground. The light from the phone is lighting her up in a dark room infused with purple light. This is a decorative image intended to show that sometimes young people have devices and they don't always feel safe. — The RSE Curriculum Fails to Protect Our Children: Inclusion is Safety, and Exclusion is Betrayal

Date October 31, 2025

This article critically examines Aotearoa New Zealand’s draft 2025 Relationships and Sexuality Education curriculum, arguing that exclusion is not neutral but harmful. I explore how rolling back inclusive, evidence‑based RSE undermines child safety, ignores lived realities, and increases risk for already vulnerable young people.

Photo of two feet in black lace-up school shoes common in Aotearoa schools. The shoe on the left is muddy and ripped, the one on the right is shiny and clean. This is a largely decorative image intended to depict the inequity present in Aotearoa. — AI the game changer, but who is allowed to play?

Date June 13, 2023

AI is often described as a powerful game‑changer, but access to its benefits is far from equal. This article explores who gets to use AI, who is left out, and how existing social and digital inequities risk being amplified as AI technologies become more embedded in everyday life

Fight racism for a country we all want to live in

Date March 26, 2021

Written amid rising global anti‑Chinese sentiment, this article reflects on racism in Aotearoa and the responsibility to actively challenge it. It calls for empathy, accountability, and collective action to build a country where everyone feels safe, valued, and able to belong—now and into the future.

Cultivating Culture

January 1, 2020

Published in Engineering NZ Magazine, this article explores how workplace culture is intentionally shaped rather than passively inherited. Drawing on research and lived experience, it highlights the importance of psychological safety, trust, and inclusion in building environments where people—and organisations—can genuinely thrive.

A largely decorative photo showing several clay lamps, usually used during traditional Indian pooja (prayers). The clay lamps have an oil wick and are sitting on rice and coins. — Celebrating Diwali in Aotearoa; is it a generational thing?

Date November 7, 2018

Published on The Copy Collective blog, this article reflects on celebrating Diwali in Aotearoa and how experiences of culture, identity, and belonging can shift across generations. It explores what it means to hold tradition in a diaspora context, balancing heritage, change, and connection within multicultural New Zealand.

A largely decorative image of a man holding a small baby in a blue hat. The background is blurry, but it looks like they are outside. — A Few Good Men

Date September 5, 2018

Published on The Copy Collective blog, this personal essay reflects on masculinity, fatherhood, and the quiet influence of good men. Through humour and everyday moments, it explores how values are modelled, learned, and passed on—often in subtle ways that shape how we understand gender, care, and responsibility.

A largely decorative image of a woman with dark hair, she has glasses with thick black frames on. She is sitting at a messy desk in front of a laptop and she is smiling at her mobile phone. — Outstanding or Obnoxious? How do you chat online?

Date July 11, 2018

Published on The Copy Collective blog, this article explores how tone, intent, and behaviour shape our online conversations. Drawing on real experiences across Slack, Yammer, and Teams, it asks where the line sits between being confident and being obnoxious—and why digital etiquette matters more than we think.

A largely decorative image of a close up on a smart watch. The person is wearing the watch on their right hand and is tapping it with their left index finger. — Great Time Management is a Myth

Date June 27, 2018

Published on The Copy Collective blog, this article challenges the idea that better time management fixes overwhelm. Through personal reflection, it explores how unrealistic expectations, workload, and structural pressures – not individual failure – shape our relationship with time, productivity, and stress in modern working life.

A largely decorative image of a woman wearing a green top typing on a laptop. You can see other people behind her also working on laptops. There is a smart phone in the foreground. — Writing in the 21st century: 7 awesome apps authors need

Date May 9, 2018

Published on The Copy Collective blog, this article explores how the right digital tools can support modern writers rather than distract them. It highlights seven practical apps that help authors organise ideas, improve focus, and streamline the writing process; showing how technology can enhance creativity in the 21st century.

A largely decorative photo of a desk with a calculator, a notepad, a pencil, a pen and a mouse — Top 10 tech picks to make small businesses soar

Date March 14, 2018

Published on The Copy Collective blog, this article highlights ten practical tech tools designed to help small businesses work smarter, not harder. With a focus on accessibility and impact, it explores how the right technology choices can streamline operations, boost productivity, and support sustainable growth for small teams and solo operators.

A largely decorative image looking out from a wharenui (traditional Māori meeting house) onto the lawn at Waitangi Te Tiriti grounds — Growing up in Aotearoa – Waitangi Day: an immigrant’s perspective

Date February 7, 2018

Published on The Copy Collective blog, this personal essay reflects on growing up in Aotearoa as an immigrant and what Waitangi Day represents through that lens. It explores identity, belonging, and learning to understand Te Tiriti o Waitangi while navigating culture, history, and home in New Zealand.

A largely decorative photograph, a stock photo of a woman making a cute face at a child. The two are sitting on the floor with a backdrop of a wooden wall, in front of a large paper map. — How to juggle parenting and freelancing: 3 surprising lessons

Date January 17, 2018

Published on The Copy Collective blog, this article reflects on the realities of balancing parenting and freelancing. Through honest, practical insights, it shares three unexpected lessons about flexibility, boundaries, and redefining success—challenging the idea that work and family life can ever be neatly separated.

A largely decorative image. It shows a wooden table with some holly buds slightly out of focus, next to a cup of black coffee in a white cup with no saucer, and an empty notepad with a nice pen with a wooden veneer — Blog Series – Future of Work

Date May 17, 2017

I wrote a series of blogs for a recruitment company called Weirdly. The brief was to write a blog series on “Diversity”. As someone that is very interested in diversity in all forms, it was a challenge to find a fresh perspective that matched the voice and had a positive spin.

A largely decorative image of a hand handing a small flower to another hand. The out of focus background features some kind of outside scene — The benefit of the doubt – be kinder to your candidates

Date April 21, 2017

Published on Weirdly Collective’s blog, this article argues for a more human approach to recruitment. It challenges rigid hiring practices and encourages employers to give candidates the benefit of the doubt—focusing on empathy, potential, and fairness to create better experiences for everyone involved in the hiring process.

Four people standing against a brick wall — #aucklandrec – the diversity edition

Date April 12, 2017

Published on Weirdly Collective’s blog, this piece is a live‑event recap of the #AucklandRec Diversity Edition. Drawing on tweets and reflections from the night, it captures key themes, conversations, and tensions raised during the event—offering a snapshot of how diversity is discussed, challenged, and experienced within recruitment and tech communities.

largely decorative image depicting a small robot standing on a small platform in grass — Robots vs Humans: are algorithms going to replace you?

Date April 6, 2017

Published on Weirdly Collective’s blog, this article explores fears around automation and AI in recruitment. It questions whether algorithms will replace humans, while arguing for smarter, fairer hiring practices that use technology to reduce bias—not remove humanity—from decision‑making about people and work.

Screenshot of @TayTweets Twitter Header — The Shape of Things to Come?

Date October 31, 2016

Published on the Institute of IT Professionals’ blog, this article reflects on global political shifts and what they signal for the future of technology, society, and work. It explores uncertainty, responsibility, and the role technologists play in shaping what comes next—urging thoughtful, values‑driven engagement with change rather than passive acceptance

Photography of 6 teenagers crowding around a laptop — OMGTech! Wants You

Date July 13, 2016

Published on the Institute of IT Professionals’ blog, this article highlights OMGTech!’s call to action to grow digital skills across Aotearoa. It explores why industry involvement matters, how technologists can give back, and the importance of making technology accessible, inclusive, and engaging for young people and communities traditionally under‑represented in tech

Get out of town! A New Bike Commuter Tackles the Hauraki Rail Trail

Date May 26, 2016

Published by Bike AKL, this article is my personal story about taking on the Hauraki Rail Trail for the first time. Part travelogue, part reflection, I tried to capture the challenges, surprises, and quiet joy of getting out of the city and offer an honest, first‑hand perspective on long‑distance cycling in Aotearoa.

largely decorative image - four cartoon people in business suits. they are all holding a white mask on a stick, partially covering their faces. You can see that it is a white man, a white woman, an old black man and a black woman — Unconscious Bias

Date April 18, 2016

Published on the Institute of IT Professionals’ blog, this article explores how unconscious bias shapes decision‑making in the tech sector. It examines everyday assumptions around gender and capability, and why recognising bias is a critical step toward fairer hiring, inclusive workplaces, and a more diverse and representative IT industry.

Photograph of my helmet, it is Marvel-themed and features the Avengers — Bike challenge accepted, achievement unlocked!

Date March 10, 2016

Published by Bike AKL, this article reflects on my personal experiences taking part in a city‑wide bike challenge and the small but meaningful wins that come with choosing active transport. I tried to capture the motivation, mindset shift, and sense of achievement that can grow from committing to everyday cycling – even when it starts as a personal challenge!

cover image from Amnesty International Appeal - the words say "Something you did today could land you in prison" — Free Speech Direct Mail Appeal (Amnesty International)

Date July 1, 2015

Amnesty International Aotearoa New Zealand is the local branch of the global human rights movement, working across Aotearoa and the wider region to research abuses, campaign for justice, and mobilise people to defend dignity, equity, and freedom. Like many charities, it uses physical direct mail appeals alongside digital channels to raise funds and connect with supporters through tangible, trusted communication. I was asked to write one from a personal perspective, on free speech.

Wēibó is here to stay

July 25, 2013

Published in CIO Magazine, this article examines the rise of Weibo as a dominant social platform in China and why it matters beyond technology. It explores censorship, language, and power, arguing that Weibo plays a critical role in information sharing and human rights discourse as China’s global influence continues to grow

largely decorative image of a freshly laid road, and a steam roller flattening it — Repaving the way to success

Date February 29, 2012

Published in CIO Magazine, this article challenges the effectiveness of women‑only networking as a solution to gender imbalance in technology. It argues that real progress comes from reshaping workplace culture and systems, not creating parallel spaces—calling for shared responsibility in building genuinely inclusive, diverse paths to success.

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