When working as an external copywriter, it is essential to make sure you understand both the audience and the brand voice. Working with Weirdly was awesome. Their brand voice perfectly fits my preferred casual style, and I am equally as passionate about their values as they are.
Weirdly is a recruitment company with a difference. They have used technology to systemise over twenty years in the recruitment space, automating filtering of candidates. Their software is a fun and honest chance for applicants and the people hiring them to get to know each other based on uncovering shared values and helping people find roles where they can fly.
The brief was to write a blog series on “Diversity”. As someone that is very interested in diversity in all forms, it was a challenge to find a fresh perspective that matched the voice and had a positive spin.
I chose to concentrate on different aspects of diversity that affect recruitment, and that was culturally relevant at the time of publication.
Links to content:
- Part one – originally posted May 17th 2017 – Where do you keep your tomato sauce (ketchup)?
- Part two – originally posted May 26th 2017 – What does your company smell like? And what does that mean for your organisational culture?
- Part three – originally posted June 8th 2017 – A Brick in the Wall – Education and a Diverse Workforce